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b•yon [radio] - About

When I found out that 90.7% of all music artists are undiscovered and, only the top 10% of recordings drive 99% of streams, it blew my mind. Working in the industry for several years, I know that, usually, until an artist gets a deal from a major record label, it isn't easy for them to get any kind of earnings from music. If you’ve read the articles I have, major record labels are controlling popular music’s production, distribution and consumption. This includes building and maintaining artists careers.

Then there’s this…According to the Recording Industry Association of America (RIAA), breaking an artist into a major market can cost $2 million: https://www.riaa.com/facts/. This is from a report published by International Federation of the Phonographic Industry (IFPI): https://www.ifpi.org/how-record-labels-invest.php. Record labels can and are only going to invest in so many artists. But, there are so many talent musicians, songwriters and artists out there.

For over two years, I have been conceptualizing and building b•yon [radio]® determined to give independent artists, signed to a minor label or unsigned, a platform to gain exposure and “just be music™.” Developed in the format of programmed radio, listeners are released from subscription fatigue to discover and experience music, not to just hear it.

“90.7% of all music artists are undiscovered. And, only the top 10% of recordings drive 99% of streams.”

Recording Industry Association of America (RIAA)

Just Be Music™

One area I’ve experienced is that all artists need is industry recognition on Billboard charts. As mentioned before, major labels are controlling the plays with their artists. A key goal for b•yon [radio]® is to become a Billboard monitored station so that independent artists are, at least in part, factored in the charting system. To do that, b•yon [radio]® has to capture 1% of the audience to be considered for monitoring. I’m determined to reach that goal.

Ultimately, b•yon [radio]® is a platform developed for the listener where they can hang out and be in the know of the best music out there hard to find anywhere else. Listeners will come to love and live the “being there before they were famous” experience.

Currently, b•yon [radio]® is running one station with a mix of multiple genres. The plan is to eventually expand to one station for each genre. All I want for b•yon [radio]® is to “just be music™.”

Tonia Pound, Founder

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